Pink Shirt Day 2025

Team T-R showed up today in a glorious blaze of pink, to demonstrate our stand against bullying.  Even gorgeous, furry Dutton joined in at the Calgary office. We’re proud to take part in such an important and inspiring movement – Pink Shirt Day 2025.

Bullying is a major problem in schools, workplaces, homes, and online. Over the month of February, and throughout the year, CKNW Kids’ Fund‘s Pink Shirt Day aims to raise awareness of these issues. They also raise funds to support programs that foster children’s healthy self-esteem.

The Story Behind Pink Shirt Day

(This movement began in Canada – now there’s another reason to feel proud.)

“Now a movement celebrated across the globe, Pink Shirt Day has humble beginnings. Inspired by an act of kindness in small-town Nova Scotia, CKNW Kids’ Fund, working with partners Boys & Girls Clubs and 980 CKNW, was inspired to raise funds to support anti-bullying programs. Here is a snippet of an article detailing the original incident:

“A group of teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied [for wearing a pink shirt]…[They] took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school. It all began when a group of teens went to a discount store and bought 50 pink tank tops. They sent out message to schoolmates that night, and the next morning they hauled the shirts to school in a plastic bag. As they stood in the foyer handing out the shirts, the bullied boy walked in. His face spoke volumes. The bullies were never heard from again.”— Globe & Mail

After this act of kindness in 2007, CKNW was inspired to help other youth affected by bullying, with many staff members wearing pink shirts and collecting funds to support Boys and Girls Clubs. Since then, the idea has only grown each year, with worldwide support and participation. Countries across the globe are now organizing anti-bullying fundraisers of their own, including Japan, New Zealand, China, Panama, and numerous others. In fact, last year alone, people in almost 180 countries shared their support of Pink Shirt Day through social media posts and donations.” – https://www.pinkshirtday.ca

The folks at Pink Shirt Day have put together some great resources for anyone experiencing bullying. There is also some guidance around cyber bullying and steps to take, to stay safe online.

We’re grateful to spend Pink Shirt Day 2025 with such wonderful colleagues. Interested in joining our awesome team? Check out our current career opportunities.